What most impresses me with Mickey Smith’s work is the pace of the flim. The poem’s natural pauses are beautifully filled with sometimes dramatic, sometimes peaceful moments. A great piece by Ben Bishop and a great creative blog Raggedband.
Upside down, left to right – A letterpress film
A peaceful and beautiful film of great craft.
The pitch – getting it right!
There’s a lot written about ‘The elevator pitch’; 1 minute to get your idea across with clarity, detail and personality. In the past, I’ve seen them to be serious, funny, conservative and outlandish. The truth is, there is no “one size fits all” pitch, so here I hope to focus down on some of the key components that you can use to refine your pitch.
What is brand essence?
About Influence
When you want to influence someone to do something new, to try a new product or service, you have to present him or her with a logical and emotional reason to change. You need to convince them to break the familiarity grip.